This is incredibly disconcerting. Honestly, I think that chasing down small-time bloggers and suing them for hundreds and thousands of dollars over photos that are plastered all over the internet and easily available for everyone is a sleazy practice born out of greed.
I have read way too many terms of service over the last two months. And I’m not a lawyer, so the legalspeak can be confusing and I am NOT giving legal advice. BUT both Pinterest and Tumblr (and most other social sites) say that if you load something into their site (i.e. Pin It or Tumble it) YOU are claiming that YOU have a legal right to that picture. And if the owner of that photo comes after the company, you will be the responsible party. And Pinterest goes so far as to say if you REpin something, you’re saying you have the right to that photo. Yes, if that’s enforced, it would mean that 99% of people on Pinterest are doing something illegal. Will that ever come up? Maybe. Maybe not. But I’m leaning on the paranoid side now. I don’t want to be the test case. And I don’t want to pin something the owner of the photo wouldn’t want pinned.
So pin your own photos, pin things from sites that have a Pin It button (see discussion in comments about the Pin It button, it’s not always a safe bet either.) I pin book covers and movie posters because I figure that it’s advertisement for said movies or books. But other stuff? All those pretty mancandy photos? I’m going to look but not touch.